Rafael Cid

Projects

Minha Oi: the Design strategy that increased a KYC process from 9% to 40%

Pre-Home is a “temporary site” where users get general information, do the ID validation process (KYC) and then go to the Client Area. The problem was that [...]

Designing for Growth:
the N26 Savings account case

In this case, you will see how we created a highly valuable product for both the company and customers, which drove both customers and revenue growth [...]

Reorganization of client area navigation to improve user experience and deflection

Users had difficulty finding important information for them, such as invoices, payment codes, and managing their products. A symptom of this problem was [...]

A simple self-serve flow that drove a 70% reduction in support tickets and improved user experience

In this case, you will see how the design of a simple self-serve flow improved the customer experience while significantly reducing operational [...]

[WIP]

Simplifying payment screen to improve conversion by 16%.

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